The End of Overeating: Taking Control of the Insatiable American Appetite

Are you a conditioned hypereater trapped into a pattern of overeating? Maybe the roadblocks created by the food industry are your worst enemy. Learn all the ways that food is manipulated to create addiction, and the psychology that is used to advertised processed and fast food. Read The End of Overeating: Taking Control of the Insatiable American Appetite. This book can help you overcome those roadblocks and begin to look at eating in a different light. When you know better, you can do better.

"A fascinating account of the science of human appetite, as well as its exploitation by the food industry. The End of Overeating is an invaluable contribution to the national conversation about the catastrophe that is the modern American diet." ~ Michael Pollan, Author of In Defense of Food

Editorial Review From Publishers Weekly

Conditioned hypereating is a biological challenge, not a character flaw, says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent) describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating. Through the evidence of research, personal stories (including candid accounts of his own struggles) and examinations of specific foods produced by giant food corporations and restaurant chains, Kessler explains how the desire to eat—as distinct from eating itself—is stimulated in the brain by an almost infinite variety of diabolical combinations of salt, fat and sugar. Although not everyone succumbs, more people of all ages are being set up for a lifetime of food obsession due to the ever-present availability of foods laden with salt, fat and sugar. A gentle though urgent plea for reform, Kessler's book provides a simple food rehab program to fight back against the industry's relentless quest for profits while an entire country of people gain weight and get sick. According to Kessler, persistence is all that is needed to make the perceptual shifts and find new sources of rewards to regain control.